MARY KIRCHOFF
CHIEF MARKETING OFFICER
Industry veteran Mary Kirchoff brings immense and diverse experience to 38 Studios. She began her career in the gaming industry as an editor at TSR, birthplace of the industry-changing Dungeons & Dragons role-playing game. She was instrumental in the development and branding of the Dragonlance and Forgotten Realms fantasy worlds and brand extensions through creation and stewardship of an industry-making shared-world novels program with more than 400+ backlist titles, many of them New York Times bestsellers.
Her career came full circle in her most recent role at Hasbro, where she served as Vice President of Marketing, Publishing, and Tabletop Games with responsibility for brand and business management of the Dungeons & Dragons Role-playing Game in all its brand extensions, most notably overseeing the licensed development of the Neverwinter Nights, Icewind Dale, Baldur’s Gate, and Dungeons & Dragons Online computer games. Her breadth of experience also includes toys and board games, having launched the company’s first non-licensed miniature figures lines using the D&D and Star Wars brands, as well as relaunching the venerable Avalon Hill board game brand. Mary is also the author of twelve best-selling fantasy novels, serves as a consulting editor for TOR Books (St. Martin’s Press’s premier fantasy and science fiction book imprint), and is a licensed Integrative Personal Coach.