38 STUDIOS ACQUIRES THE AZEROTH ADVISOR

10/08/2008

— World of Warcraft Personalized Newsletter, The Azeroth Advisor, Now Available as a Free Subscription —

38 Studios, a pioneering entertainment force delivering a broad spectrum of immersive products, today announced the company has purchased the Azeroth Advisor (www.azerothadvisor.com) from Mentor Media and will now be offering free subscriptions. The Azeroth Advisor is the personalized guide to playing WoW, the World of Warcraft® game.

“As one of the most useful tools for enhancing a player?s World of Warcraft experience, The Azeroth Advisor is invaluable, offering personalized, customized information, tailored specifically to one?s character,” said Brett Close, CEO and President of 38 Studios. “The Azeroth Advisor fits perfectly with the 38 Studios strategy and vision of providing our customers with an unparalleled quality of experience both in and out of the game world.”

The Azeroth Advisor is a personalized, web-based, computer-generated newsletter that provides customized information and direction on playing World of Warcraft. The Azeroth Advisor gives WoW players useful character guidance for furthering their game experience. Using patent-pending technology to generate the data, the Azeroth Advisor combs through thousands of web sites and millions of web pages to compile the most relevant and up-to-date information on one?s character. Delivered to a subscriber?s inbox for free, the Azeroth Advisor helps players make informed decisions throughout the game. The newsletter features timely and relevant information, providing a snapshot of each player?s current characters, detailed information on abilities and talents, charts to map and track progression, guides to WoW dungeons and zones, personalized maps highlighting key non-player characters (NPCs), and recommendations for areas to explore.

“As a lifelong, dedicated, passionate MMOG player and longtime paying Azeroth Advisor subscriber, I found the newsletter to be truly useful and relevant and an excellent community tool,” said Curt Schilling, Founder and Chairman of 38 Studios. “In fact, we all liked the Azeroth Advisor and its potential applications so much, we bought it! Considering community is at the heart of the 38 Studios experience, regardless of what the community is formed around, we decided that the Azeroth Advisor should be free to all WoW enthusiasts.”

The Azeroth Advisor is the only personalized newsletter based on a subscriber?s character. The new Azeroth Advisor will continue to include all of its original features and information on World of Warcraft, but now it contains additional features like more personalized comparison charts tailored to a character?s talent specification in addition to class. Subscribers who use RSS aggregator tools such as Google Reader, My Yahoo, and NewsGator can now read their Azeroth Advisor inside of those feeds, in addition to receiving it by email.

World of Warcraft fans and others can receive the free newsletter by signing up at www.AzerothAdvisor.com. Current subscribers will no longer be charged for their subscriptions but will notice a completely redesigned newsletter. In addition, anyone who has signed up for the Azeroth Advisor by November 8, 2008 may also enter to win one of 38 1-year subscriptions to the World of Warcraft game or extend an existing subscription. See www.AzerothAdvisor.com for complete contest details.

About 38 Studios
38 Studios, a media and entertainment company founded in 2006 by Curt Schilling, is in pre-production on an original fantasy IP driven by the creative and artistic visions of pop-culture icons R. A. Salvatore and Todd McFarlane. Entertainment products will include a massively immersive online entertainment experience that transcends the traditional MMO genre, novels, comics, toys, movies, TV, and more. For more information, visit http://www.38studios.com.

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